About Premier Collegiate
Communications
Premier Collegiate Communications was founded in
1992 by college administrators who recognized the
need for specialty communications in the admissions
arena. Mass marketing techniques were viewed as
ineffective as they often did not reflect the
quality of the institution, the personal nature of
the admissions process, nor the importance of each
potential candidate. In response to these issues,
Premier pioneered the use of personalized
communications via multiple channels along with a
consistent schedule of communication tailored to
each student. Premier provides its customers a
unique combination in admissions marketing as we are
able to design, produce, and physically or
electronically mail all of the communications
required by college admissions professionals. This
provides a “one-stop shop” for admissions where the
responsibility for the effectiveness of
communications is concentrated in one vendor, rather
than spread out among many firms that often have
competing goals. Premier currently operates from
three locations in Roanoke, Savannah, and Chicago.
This helps us stay in touch with regional aspects of
the college recruiting market as well as providing
redundancy to ensure the timeliness of our
customer’s communications requirements.
Premier’s President,
Doug Spadaro, Ph.D., has served as a faculty member
and administrator at several prestigious colleges
and universities, both public and private. During
his academic career, Doug engineered the integration
of admissions, business office, and academic systems
so as to permit sophisticated analysis of student
demographic trends. Prior to entering higher
education, Doug had a successful career in private
industry in the Information Technology and Financial
areas of several Fortune 500 companies. His academic
background , along with his business experience,
give him a unique insight into the challenges facing
higher education, the competitive nature of the
admissions process, and the analysis of complex
markets and customer data.
David Waggoner, M.A.,
Vice President, has had an admissions career
spanning more than two decades. Prior to joining
Premier, David served as Vice President for
enrollment management at a large private university
where he developed and implemented an innovative
strategy featuring academic award programs based on
high school GPA and standardized test scores. This
strategy, along with aggressive telemarketing and
systematic direct mail communication to prospects,
resulted in the university doubling its full-time
undergraduate enrollment during David’s tenure.
David has also worked as an enrollment management
consultant which afforded him the opportunity to
spend time on numerous college campuses around the
country.
The diverse talents
of Premier’s senior management, the dedication and
professionalism of its loyal staff, its ability to
design, produce, and send all under one roof, and
its superior customer focus and service have
resulted in a steady and growing customer base.
Premier’s clients span from coast to coast and
represent all facets of higher education. Although
the majority of our customers are private
institutions, we also work with several state
universities as well as a handful of “for-profit”
colleges. This broad customer base has provided
Premier with tremendous experience in all aspects of
college admission communication. We are able to draw
on this experience to serve our clients with any of
their communication needs.
